Movie Trailers: A Promotional Teaser
While movie ratings help people decide which movie to watch after it is released, movie trailers do the exact opposite. Movie trailers aim to make the audience opinionated, even before the movie has hit the theatres. Such trailers are an effective technique to pique a movie watcher's interest. They cater to mankind's underlying curiosity. No wonder they're the foremost weapons in movie marketing. Movie trailers can be considered just that peek the audience want into the movie that is to be released. Similar to movie ratings, popular opinion is often also decided by the quality of the movie trailers.
Firstly, what is a movie trailer? A movie trailer is a short video that shows glimpses of a film that hasn't been released yet. It is usually a short clip that shows some scenes from the movie. However, while the duration of movie trailers remain short, it is difficult to set a general duration for each trailer. The main aim movie trailers are to promote the movie that they are showcasing. For this reason movie trailers are also known as promotional videos or in short, 'promos'.
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Next, what does a movie trailer have? While it is impossible to determine and or generalize the scenes occurring in a movie trailer, one can with a small amount of certainty, assert that it follows a certain sequence. Movie trailers commence by first introducing the studios and the technical crew behind it. This includes the producers, directors and other similar people. In the midst of all this, there are tantalizing glimpses of the movie. The trailer then moves on to introducing its cast. Heroes, damsels, villains and the like are outlined. A small hint of the story is also specified. Background scores, more popularly known as OSTs (Original Sound Tracks) are employed to make the movie trailer more effective. When the trailer reaches its crescendo, it leaves the viewer wanting to see the movie desperately. It concludes either with a 'coming soon' or a release date if it has been confirmed. Of late, the conclusion part also includes the theatres in which the movie will be aired.
Finally, what function does a trailer serve? Most importantly, a trailer does the job of introducing the movie to the audience. This leads the formation of an opinion and can contribute to a skyrocketing increase in the general interest. Movie trailers also give important bits of information about the upcoming movie. This includes the production house, the crew and the cast. A well made trailer can give the movie just that edge that it needs against its counterparts i.e. other movies. On the flip side, there are cases where bad movie trailers have made people averse to watching that movie. Movie trailers aren't a reliable source, either. After all, one can never judge a movie by its trailer. There have been numerous cases of bad movie trailers for a good movie. The contrary is also quite possible. Movie trailers are usually released well ahead of the actual release of the movie. To conclude, here are some sites that provide movie trailers: www.imdb.com http://www.apple.com/trailers/ http://www.comingsoon.net/trailers/
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